Uptown Magazine "Finest"

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C2G in Charlotte Magazine's "Genius Issue"

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Futsal Comes To Harlem

Although millions of kids in suburban America play soccer, millions more in urban America don’t have access, and therefore don’t play the game. Moreover, there are millions that bring the love of the game with them from their native countries, which share the same plight. Urban America has been left out of the world’s most popular sport. However, if Concrete2Green (C2G) has anything to do with it, it won’t for long.

Enter C2G’s urban soccer movement…

July 18th was a great day to be in Harlem, USA. For the first time, a “futsal pitch” or mini soccer court was laid down in the Mecca of urban culture. And it wasn’t just any court; it was a multi-color futsal court with 5 hues, courtesy of Concrete2Green and SnapSports. The court was laid at the courtyard of the historic Adam Clayton Powell State Office Building at 125^th St. & Adam Clayton Powell Blvd. (Seventh Ave).

The free daylong event started with youth clinics, consisting of boys and girls ages 5-14. It then moved into 4 v 4 exhibitions by Harlem’s own FC Harlem. The backdrop of the day was urban culture, including a DJ spinning beats, which resonated with fans, players and kids as they sang along and nodded their heads between touches. Spectators could be seen dancing to the sounds of African drums being played on the corner under the Adam Clayton Powell statue. The echoes of protesters traveled through the air from across the street, while onlookers shopped at the adjacent farmer’s market. It was an afternoon full of community, culture and creative expression.

…and the movement continues.

BACKGROUND ON THE HARLEM CUP

C2G partnered with Bill Lynch Associates, the Harlem-based consulting firm, to bring The First Annual Harlem Cup, which celebrated FC Harlem, the world’s game and urban culture. ...... TPM

The Harlem Cup

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C2G Revitalizes Communities - Pride Magazine

Open publication - Free publishing - More urban soccer

Norsan Media and C2G Come Together For Urban Youth

FOR IMMEDIATE RELEASE:

Charlotte, NC -- May 5, 2009 – Norsan Multimedia, the largest Hispanic Media Group in the Carolinas has established a partnership with Concrete2Green, LLC (C2G), the premiere urban soccer company.

This partnership will work to provide urban youth, particularly Latino and African American, with a powerful forum for self-expression through soccer and the arts. The C2G Kid’s Club will be the first initiative from this partnership.

Concrete2Green is a maverick in community building and utilizes Futsal/Street Soccer as a vehicle for social change and multi-cultural learning. The company enters once abandoned spaces in urban areas and revitalizes them, giving youth safe places to play. Concrete2Green feels the C2G Kid’s Club will serve to broaden the perception of soccer in America, and aid in promoting acceptance of cultural differences, while making soccer more socially acceptable in populations that are not currently represented in the sport. Through the C2G Kid’s Club, Norsan and C2G will provide youth with more than just the opportunity to learn about the game of soccer, it will ensure positive community involvement, encourage athletic and artistic activity, offer an alternative to at-risk behaviors and give children an opportunity to learn about different cultures, which will open a new world that extends past their city block.

“C2G is revolutionizing soccer and how it is perceived in the US, and we feel that partnering with a company like Norsan Media Group is a great step in helping change the perception,” says Akbar Majeed, Co-founder of C2G. Edgar Saucedo, Norsan’s GM says, “We look forward to a successful partnership with Concrete2Green as we work together to forge relationships that cross cultural barriers and provide opportunities for our youth”.

Located in Charlotte, North Carolina, Norsan Media Group owns and operates four Spanish format radio stations and one weekly publication. Norsan’s platform is not limited to radio and print, it also has the two most visited Spanish Internet sites in Charlotte, along with a mobile media division. Norsan Media owns Mi Gente Spanish Newspaper in Charlotte as well as a sister publication in Jacksonville, FL, both publications have been the leading Spanish-language newspapers for the past four years in these markets. Norsan Media is one of the fastest growing Latino broadcasting groups in the country, with stations in Florida, North Carolina, South Carolina, and Tennessee. In Charlotte, Norsan Multimedia owns and operates: 106.1 FM La Raza, 102.3 FM Latina, 1310 AM Radio Formula, and 1060 AM Alfa, the only Spanish Christian radio station. For more information, please visit their website at www.norsanmedia.com or call 704-405-3172.

Concrete2Green, (C2G) is a socially conscious, grassroots company that uses innovative and eco-friendly strategies to grow the sport of soccer in inner cities, urban & underserved communities in the United States & throughout the world. www.concrete2green.com or 704.248.4901

The C2G Kid’s Club is for 5 to 12-year olds who are interested in playing soccer and receiving a culturally diverse experience [i.e. art, music, and dance]. The Concrete2Green Futsal Center in Charlotte, NC will be the hub for the Kid’s Club.